Blog Post
Shut up & Do it!
Yomi Toba
December 8, 2016


We’ve been told this so many times as entrepreneurs we’ve practically memorized the failure statistic (90 percent). Chances our little startup will fall in the gutter are so high, that entrepreneurs willing to go forward with their business are either:

1. Clinically insane – the crazy people, the blindly dumb or naive
2. Truly lucky (don’t play poker with these guys)
3. Certifiable geniuses.

A few weeks ago, I was given the opportunity to lecture to a group of these entrepreneurs at Square One (a startup bootcamp at CET) about Creating an MVP. Twenty minutes into my Powerpoint presentation I was fielding practical questions and an hour later a lady, quiet throughout the majority of the lecture, looked me straight in the eyes and asked,

What do you do if you don’t want someone to steal your idea?

I took a moment to pause; I’d heard this trick question before. Despite encouraging people with big ideas to share them, we often realize that most young entrepreneurs fear people stealing their ideas. “Share your idea” I told her. “The more advice you get, the better you’ll refine it”.

In retrospect, here’s what I should have politely explained:

Shut up & Do it!

Ten steps to get your idea off the ground.

1. Start small

When most founders have a big idea the first thing they do is try to put their big idea in a big product. While it seems like a smart way to start, it completely ignores customer feedback. You end up building a product you envision, but no one wants. Instead, start small and test your hypothesis about your customer.

2. Have a clear vision

Define your mission very early and very clearly. Company culture, product direction, new team members, and the future of your company depends on it. If you find yourself in a team without a clear vision you’ll be jumping from one idea to another.

Tactics without strategy is the noise before defeat – Sun Tzu

3. Understand your customer

Step outside and talk to your customer. Who are they? What do they think?See? Feel? Do? Ask them what problems they have. Find out if your solution is appealing to them. What are the alternatives the customer uses today?

Understanding your customer is one of the keys to the success of your business.

4. Trust your instincts

The natural traits of a great entrepreneur cannot be taught. They are able to take calculated risks, identify market trends, and provide creative solutions. When others see problems an entrepreneur sees opportunities. It is important to amass knowledge of your market and customer and use your instincts to act on what you gather.

5. Use all available resources

It takes a village to run a company. Start by building yours. Get your family and friends involved. Start leveraging your network, contact your business associates, talk to other entrepreneurs. Reach out to your chamber of commerce, research local mentorship programs. There are people willing to help.

6. Pin point your value proposition

Why will a customer use your solution? Decide what things you will do to cause a customer to pick you over a competitor or an alternative. What is compelling about your proposition and which customer needs are you satisfying?

7. Develop your product

“Do it” is an active mentality and it begins by developing. After you have an understanding of your customer, gathered available resources, and pin pointed your value proposition, build your Minimum Viable Product (MVP).

8. Operate efficiently

When you are operating your company it is extremely important to be cost and resource efficient. Most companies fail from a lack of customers, so make sure all development, sales, and marketing efforts work together to grow your customer base and build customer relationships.

9. Invest your time and money

Expect others to follow your example. Invest your time into your company if you expect your employees to do the same. More importantly, invest in your employees and build strong relationships. If you consider a comparison to an army, you can either have an army of mercenaries or patriots. A passionate employee has a powerful incentive to stand by your side.

10. Take measurable actions

A core component of the Lean Startup methodology is the build-measure-learn feedback loop. One of your early goals as a company is to quickly build a minimum viable product, measure it’s effectiveness and learn from the experiment. As your company matures, your goal is to get to a product market fit efficiently. This is done by actively measuring the successfulness of the business decisions you make.