Independent Youth Inc. (IY), is a 501(c)3 social enterprise that educates teens (ages 12-21 years old) on entrepreneurship by offering unique programs and resources. The mission of IY is to generate entrepreneurial awareness and understanding among youth through an array of educational programs and hands-on experiences.

Designing for a young audience

How does a youth entrepreneurship and mentorship program build a recognizable, beautiful brand for the web that builds on their reputation and appeals to a broader audience?

Appealing to the Independent Youth audiences required a design that primarily catered to a younger audience, and secondarily to the parents, guardians, and teachers. For the teenage visitor, the site had to be cool, and exciting, and still manage to showcase the success of the program.