Blog Post
On the journey to greatness, there are many pitfalls
Yomi Toba
October 15, 2017

I spent my Friday evening blindsided by a rejection. I’m not immune to disappointment, but this project came with a side order of divine vision.

I distinctly remember dreaming of us closing the deal. Well to be honest, I dreamt of a face that looked like the CEO, and assumed it was a sign.

What happened?

We had three meetings, all of which went amazingly well. We sent a detailed proposal. We were reasonably priced (at least I think we were).

We did everything right. We crossed all our T’s and dotted all our I’s. Even our E’s were written in cursive, beautifully ornamented, and sprinkled with fairy dust.

Then we received this response: “We aren’t going to go forward with YT Advisors in the short term, nor are we going forward with any other development team.”

It just so happens that the company decided to “direct funds away from development into a group of regulatory, reimbursements, and legal projects that will ultimately drive our position and make us better suited to develop the application we discussed together”


Here’s my takeaway (this is my lesson – for me and maybe you if you’d like a takeway).

Like Jay-Z so eloquently rapped:

If you feelin’ like a pimp n****, go and brush your shoulders off
Ladies is pimps too, gon’ brush your shoulders off
N****s is crazy baby, don’t forget that boy told you
Get, that, dirt off your shoulder

On to the next one!