Insights & Operations
The work behind the work.
Operational thinking for mid-market leaders. No trend roundups, no AI hype cycles — just analysis of the specific decisions that determine whether a business runs well or doesn’t.
Business
Attract, Retain, and Convert
All effective businesses we come across follow the ARC principle. They must Attract, Retain, and Convert customers. By the time you swipe your card at the checkout line,…
Business
On the journey to greatness, there are many pitfalls
I spent my Friday evening blindsided by a rejection. I’m not immune to disappointment, but this project came with a side order of divine vision. I distinctly remember…
Business
5 ways to build great customer relationships
When I look back at my days as a single able-bodied man, I can’t help but think of similarities between dating and business. From the first nervous introductions…
Business
Shut up & Do it!
MOST STARTUPS FAIL We’ve been told this so many times as entrepreneurs we’ve practically memorized the failure statistic (90 percent). Chances our little startup will fall in the…